IVY AT BASELWORLD
FOR THE LOVE OF GEMSTONES
NOBLE, RARE AND VERY SPECIAL COLORED GEMS PLAY THE LEADING ROLE FOR THE U.S. –BASED IVY COMPANY
By Christel Trimborn 
Vladyslav Yavorskyy was in his mid-twenties when he founded his company in New York in the early 1990s. After studying geology in Odessa, Ukraine, the enterprising adventurer set out to explore the world of gemstones. Asked about his boss, IVY’s Marketing and Sales Manager Jonas Hjornered says: “Vladyslav has been to almost every mine in Burma, Sri Lanka, Madagascar, Tanzania, Mozambique and all the other countries where gemstones can be found. He is completely passionate about gemstones.” Hjornered, who has worked together with Yavorskyy for the past 11 years, describes his collaborator as a connoisseur when it comes to faceting and cutting gemstones and as acknowledged specialist for the finest and rarest coloured gems. The 44-year-old Vladyslav Yavorskyy is also responsible for designing the jewellery for his company, which he named “IVY” by combining the first letter of the word “inspiration” with the first letters of his given name and family name. “However, I would not call him a jewellery designer, but a composer. His jewellery is more like art,” his assistant adds.
Each piece of jewellery from IVY is unique. Each begins with the fascination for a very special stone. Centre stage is always given to “the romance of the stone and the romance of the creation,” Hjornered says. Yavorskyy has also mastered the art of combining various stones to create a piece of jewellery that’s optimally balanced in its size, form and proportions. The results are earrings, rings and chains that look as though they were lifted from the pages of the “Arabian Nights”. For example, Yavorskyy’s imagination can give birth to a collier of pinkish-red spinels (43.08 ct) and diamonds (38.13 ct) set in white gold or to earrings with lagoon-blue tourmalines and diamonds or tsavorites and rubies. One of the most outstanding pieces that IVY is showing at Baselworld this year is a ring with a perfectly proportioned 160-carat Colombian emerald that seems to glow from within.
Presently based in Beverly Hills, California, IVY also runs an office in Hong Kong. All pieces of jewellery are handmade in the U.S. under the watchful eye of the company’s founder. “Our customers can be found all over the world – in Brunei and the Philippines, in Switzerland, Mexico or Brazil,” Hjornered says. “Pieces from IVY are exclusive and one-of-a-kind items. Our customers don’t buy them because of the brand name, but because of the creativity and the stones.”
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